Detecting Deepfakes

Detect and Avoid Deepfake AI Images, Videos, and Scams

Content provide to you by Senior Housing Crime Prevention Foundation.

AI technology continues to grow more advanced, especially when it comes to creating “deepfakes”: realistic, synthetic images and videos designed to look like real people doing or saying things with alarming realism that they never actually did. Unfortunately, scammers are quick to exploit this technology to mislead, manipulate, and steal from vulnerable individuals, including senior citizens. Scammers have begun using deepfakes in a variety of harmful schemes:

Impersonating loved ones: A video might depict a grandchild claiming they need money urgently.
Posing as authorities: A convincing clip could show a police or legal official demanding payment or sensitive information.
Sponsoring misleading content: A false advertisement might feature a familiar face endorsing a suspect product or investment.

These scams catch people off guard because the content looks genuine. That’s exactly what makes them so dangerous.

three women AI generated analyzing faces

Signs to Watch For

Although deepfakes can appear highly realistic, they often contain subtle clues that reveal their true nature. Seniors should be aware of these warning signs:

Unusual facial details

Smudged or warped edges around the face.
Telltale blinking that looks odd - either too infrequent or unnatural.
Strange or inconsistent lip and teeth movement when speaking.

Odd lighting or mismatched shadows

A face that’s brighter than the background.
Shadows that don’t align properly with other parts of the scene.

Low audio–video sync quality

Audio that’s out of sync with the speaker’s lips.
A voice tone that doesn’t quite match the familiar speaker.
Indicates urgency or uses scaremongering.

Practical Protection Steps for Seniors

Slow down. Don’t panic.

Scammers want you to act quickly, before you think or pause. Take a breath and wait. Never feel rushed to respond or send money.

Verify independently.

If someone claims to be a grandchild, friend, or official, reach out using a phone number or email you already know, not the ones they provide.
Call the person directly. If they truly need help, they’ll be happy to talk.
Check with trusted advisers.
Family members, neighbors, clergy, or social workers can help verify what’s happening.
It’s always okay to ask for help or a second opinion.

Use reputable technology tools.

Some apps and websites are starting to detect deepfake content. You can explore them with a tech-savvy friend or family member.
While these tools are still evolving, they can offer an extra layer of peace of mind.

Guard your personal information.

Never share account numbers, IDs, or passwords in response to urgent video or audio messages, even if they appear official or call you by name.

Set up multifactor authentication (MFA).

Enable MFA on your banking and email accounts. This means you need a second method in addition to a password, like a code sent by text, to log in. That stops many hackers in their tracks.

Report any suspected scams.

You’re not bothering anyone by seeking help— report suspicious content to your local authorities, the Federal Trade Commission (FTC), or your bank.
For scams targeting older adults, you can contact your local Area Agency on Aging or state attorney.

Everyday Practices to Stay Safe

Ask friends or family for help with tech.

Set up a trusted contact list, tech check-ins, or safety routines if you’re unsure how to handle
something.

Stop before you click.

Don’t click on links or attachments unless you’re sure they’re safe, especially from unknown or unexpected messages.

Strengthen your IT setup.

Make sure your computer and phone have antivirus software installed and are updated. Even a small update can patch vulnerabilities.

Fostering Awareness and Confidence

Protecting yourself also means being prepared. Here’s
how to build long-term resilience:

Practice critical thinking.

If something seems off or “too good to be true,” that’s often a red flag.

Stay curious about new scams.

Scammers are always evolving. Stay informed by subscribing to newsletters from trusted agencies like AARP or your local consumer protection office.

Build trusted communication routines.

Whether it’s weekly calls or video chats with loved ones, keeping regular contact makes it easier to spot something unusual—or simply notice when something’s not right.

Share lessons with peers.

Talk with friends and neighbors to spread knowledge. No one should feel alone when learning to protect themselves online.